Case Studies
The Background
After 18 years in practice, Dr. Brooke reached a breaking point. Following a business coach’s advice to "scale up," she found herself managing a team of four and selling services she didn’t believe in. While revenue was high, her expenses were astronomical and her stress levels were worse. She decided to downsize and return to her roots, but she needed a reliable, cost-effective way to manage her busy schedule and patient calls without the $80,000+ salary and tax burden of a local US hire.
Solution
Following a referral from Solcere, Dr. Brooke partnered with Zipdev to find a "Front Desk without a desk." Despite initial hesitation about whether her female-focused hormone practice needed a female assistant, Zipdev presented Joshua. Leveraging his background at Kaiser and his exceptional "vibe" and energy, Joshua was onboarded in under two weeks. Dr. Brooke noted that Zipdev’s HR support—tracking hours, fielding PTO, and handling compliance—alleviated the administrative weight that usually makes being an employer so difficult.
The outcomes
The impact was immediate. Just two weeks after Joshua started, Dr. Brooke was able to leave for a planned vacation to Spain, trusting Joshua to manage the practice independently.
● Sales Support: Joshua made it his mission to close every discovery call, improving patient conversion.
● Patient Retention: He manages scheduling, credit card billing, and follow-ups with a calm, problem-solving demeanor that patients love.
● Leadership Focus: By setting boundaries (ensuring patients don't bypass the front desk to reach the doctor), Joshua allowed Dr. Brooke to focus entirely on medicine.
● Cost Savings: Dr. Brooke achieved a "no-brainer" cost savings of over $50,000 annually compared to a local hire, while gaining a team member she calls part of her "dream team."
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